Anthony Emmerson

Supporter Growth & Services Manager @ Stoke City FC

BIO

Anthony has spent the last 2.5 years at Stoke City Football Club as Supporter Growth and Services Manager. He is responsible for developing 2-way communications with supporters; achieving business growth through Fan Engagement and Supporter Services’ activity.

He leads on all ticketing strategy, manages a successful Group Sales department, has accountability for growing match day attendances and is also responsible for improving match day supporter care.

Anthony was the Premier League’s first-ever Supporter Liaison Officer of the Year, as voted for by the Football Supporters Federation (FSF) in 2014.

The 10 years previous to Stoke City were spent at Middlesbrough FC as Head of Supporter Services. Anthony project Managed Middlesbrough’s Generation Red Family Zone project, which attracted 5,000 new Season Card holders and led to the Club winning the prestigious Football League Family Club of the Year 2013-14.

Creative ideas on increasing attendances at fixtures that are difficult to sell and strategies for growing the Club’s supporter base for the longer term.

The presentation highlight real examples that have brought crowd-growing success to several football clubs.

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TOPIC

Supporter Growth at Stoke City FC: quick wins and a sustained solution

SUMMARY

Anthony will talk about creative ideas on increasing attendances at fixtures that are difficult to sell and strategies for growing the Club’s supporter base for the longer term. The presentation highlights real examples that have brought crowd-growing success to several football clubs.