Thomas Skov Petersen

Marketing Manager @ Brøndby IF

Brøndby IF knew an impressive fan base growth over the last season (+ 22%). Part of this was due to the opening of a state-of- the-art fan zone. This fan zone, create in close collaboration with the fans, set a new standard in Europa and has been selected as best in Europe on multiple occasions.

The presentation will focus on the demands of fans, structural requirements and lesson’s learned from this successful project.

Why attend:

  • How to integrate a fan zone concept with the acceptance and approval from all fan segments of the club
  • Learn about the impact on fan behaviour and added-value of developing new fan facilities
  • Insights on key facilities to include in fan zone concept